Category: Business
We were frustrated, my colleagues and I, as we wrestled with a new business idea. We thought it was a great idea but we couldn’t effectively describe, in business communication terms, what it would mean to users.
And, out of our discussions came the idea of writing a case study. If you’re not familiar with them, case studies are a staple of business communication. More specifically, they’re histories of specific business initiatives.
They’re like articles, but they put the reader into the shoes of a person making a difficult decision. Other professions also use case studies; you’ve probably heard of medical case studies, for example. Medical students get a set of facts about a patient, and perhaps some background or context, and then must diagnose the patient’s condition or disease.
Business case studies have proven popular at some university business schools (popular with the profs, at least). In some senses, the case study is the next best thing to being involved in a real case. And, an effective business communication tool, as I’ll explain here.
So, why would this be of interest to you? Well, if you have to persuade others to adopt your point of view, or buy your products, or vote for you, then you might find a case study useful.
In fact, you may be doing something like that already. Whenever you tell a story that’s designed to make a certain business communication point, you’re using a form of case study.
During my brief foray into life insurance sales, for example, I learned that emotion sells policies, and not logic. That’s why people in the business have a raft of stories about people who did or did not have protection when they died.
The point being made is that you should life insurance, and that you should have the right kind and the right amount. Now, if you sold life insurance, you would quickly find that no one listens when you explain the logic, but they will listen — and act — if you have your case studies (your anecdotes).
So, having gone through all that, is a case study just a fancy name for an anecdote or story? Yes, to a certain extent it is any tale used in business communication.
But, when you think of a case study, think of it as a more elaborate and more logically constructed story. Typically, a case study describes an organization or manager facing a choice or dilemma of some kind, and the reader gets a number of facts about the options. After that, you, the reader, are challenged to make the decision. Some real-life case studies include a follow-up report, so readers know which real-life decision was made, and how it worked out.
Getting back to the business idea with which we started, my colleagues and I did not proceed, and the case study exposition became a moot point. But, had we gone ahead, the case study likely would have been the cornerstone of our business communication efforts.
Finally, if you’d like to read some case studies, simply go to your favorite search engine and type in this phrase (with or without the quotation marks): “case study examples” or “case studies” .
In summary, case studies are a special type of business communication; they help us understand real-life decisions, and are a useful resource for persuasion and education. Add one or more to your business communication toolbox.
The Indian export business has been growing steadily for the past several decades. Indian exporters have succeeded in taking the export business to an international level.
Factors Contributing To the Growth of Export Sector
Several factors have contributed to the growth of export business in India. The growth of Small and Medium enterprises is one of the most important factors that have led to an increase in the export of the country. Most of the indian exporters include the SME sectors which have grown tremendously during the past several years.
Some of the most important and profitable sectors in the export business include textiles, chemicals, telecommunication hardware, food grains, iron and steel, consumer durables and electronics. India is second largest exporter in the world next to China.
Another important factor that has led to the acceleration of exports is the online business to business web portals. The use of business directory by the Small and Medium enterprises has led to a global exposure of products and services.
Today Indian exporters can easily find markets for their products through online portals. The small enterprises found it difficult to reach the target audience but with the use of the b2b directories, these industries are able to showcase different products and services in the global markets, make better and faster transactions and have an in depth knowledge about market situations.
Indian exporters have a healthy competition with neighbouring countries which has further led to the growth of export sector in the country. The government has created new opportunities by introducing several policies to augment the export sector. By the year 1990, government introduced liberal policies to boost the export business in India. The introduction of various trade policies have led to a substantial flow of foreign currency.
Some of the Important Export Products
The Indian exporters maintain cordial trade relations with neighbouring countries. Majority of the commodities produced in the country are exported to foreign countries. Some of the most important and notable commodities include:
* Iron and steel: India is the leading exporter of iron and steel to different countries all over the world.
* Leather products: leather products like shoes, bags and belts are exported to different countries on large basis. It is one of the most profitable sectors of the Indian economy.
* Textiles: another sector that contributes to the GDP of the country is the textile industry.
* Chemicals and pharmaceuticals: India is the leading exporter of various chemicals and pharmaceuticals. The export of petroleum has also increased during the past several years.
* Readymade garments: Indian exporters are well known for their readymade products in the international markets. Indian dresses and fabrics have immense appreciation all over the world.
* Jewellery: Indian jewellery has craved a niche in the global markets with its unique blend of traditional and contemporary styles.
* Dairy products: a leading exporter of milk products and eggs, the current census show a considerable increase in the export of dairy products.
The growth of SMEs and the use of business directory have led to a notable growth of the export sector of the country in many ways. Today the country is a leading exporter of many commodities in the international market.
A private jet charter normally caters for between 1 and 18 passengers although private charter jets can carry up to 30 passengers comfortably. Because of this, corporate parties are today using, in ever increasing numbers, private jet charter as a cost effective business option when large numbers of staff need to move simultaneously and securely between destinations. With few limitations on the choice of departure and arrival points, as well as the choice of flight time, “increased flexibility of travel” is another key feature of the business jet charter. Flights are no longer dependant on the proximity of a major airport to the chosen venue as private jets are normally able to land at smaller, rural or private airports. Time on board a private jet can also be used more productively as business charters allow the corporate client to utilise the privacy afforded, for business purposes.
Should the private jet charter client choose to use the flight for the purpose of relaxation, then the benefits of the personalized service provided by a private flight attendant are obvious. Even the process of checking in for a private jet charter is far less stressful than the procedures applicable to a commercial jet flight, so relaxation begins well before the flight takes off.
When boarding a private jet, the first thing apparent to the passenger is the unfamiliarity of their surroundings. The spacious cabin and interior finishing of many private jets immediately puts the flier at ease and if this is not enough, the five star in-flight catering options are always conducive to an elevated mind set. For business travellers fearful of the links beween air travel and the risks imposed on it by the modern day terrorist, private jet charter is definitely the flight medium of choice. Since 911, the increased demand for private jet charter flights has created a greater supply of private charter companies, private jets and private jet pilots. The subsequent increase in competition between operators in this sector of the air travel market has seen the private jet charter become a truly affordable way to fly for a whole new business demographic: the small to medium sized company.
Additionally, and especially since the introduction of the Euro, companies situated within the European Union have begun to use the private charter jet as a means to visit clients in neighbouring member states. The business “hop” is rapidly becoming as popular as its long-haul counterpart in countries such as Portugal. Today, private and business charter flights regularly fly to and from Faro Airport in the Algarve region of Portugal as well as Lisbon and Porto Airports in the North of Portugal. Portugal’s many private and municipal airports have also added to the popularity of the private jet business charter amongst national businesses, as well as those businesses from overseas wishing to explore the opportunities afforded by the growth of the Portuguese economy.
Portugal’s tourism sector, which has significantly strengthened its infrastructure since joining the European Union, has responded to the needs of this new business traveller by evolving a new, business tourism genre. Companies have formed to broker the services required by the traveller who steps out of a private charter jet and on to Portuguese soil. Complementary business services, such as: luxury hotel reservations, event management, limousine and luxury car hire, yacht charter and corporate gift services have all experienced linear growth in parallel to the rise of the private jet charter broker. The sinergy of these business services means that the business and private jet charter traveller can now leave all of his travel arrangements in the responsible hands of one event organizer; A to B has never been so easy.
The full lead generation service is to develop and design system to generate business potentiality through various marketing programs and campaigns. Agency used to keep track of the response of the outgoing consumer advertisement. In many occasion the lead management is likely to be similar to consumer relation management and sales management. Experts take a care of the business profitability by acquisition of new consumers, creating brand image and promoting sales target on existing consumers.
The main objective of lead management platform is to improvise the business volume. It is designed by professionals to organize data exchange program across the various stages and distributed to sales force to increase the sales volume. Agency prepare report after receiving the exact data from the data exchange program and transferred to your sales personnel that what they have needed to take the next course of necessary action.
The lead generation service also takes care of the other related part of the business like sales, advertising, marketing and brand developing. To generate new business revenue, they take appropriate step to improve general attitude of potential clients.
Some direct response agencies have developed world class lead management platform. Their designed software takes control over entire lead acquisition process. Their platform is ready to serve software solution in respect of business growth. They offer their services to entire solution for distributing lead, capturing, reporting and tracking. This process helps to remove the manual process which consumes maximum time.
To purchase the available leads, they provide clients a portal where form the client can choose. The internet and it technologies have a significant role for the success of the method. It opens up online era through the multitude of marketing channels
The performance media network offers display on cost per action (cpa) or cost per click (cpc) on which you can fulfill the object of direct response. They also make a design of targeting and deal structure. The campaigns of performance display run through their network service. They have experienced professionals and their effectiveness and efficiency help your business to meet its objective. There are some leading performance marketing companies who focused on customer acquisition and lead generation. With reliable and valuable inventory they provide consumers with inter active and informative buying experience with registration, quality leads and sales.
Today we live in a highly modernized period where we can find lots of innovations, practical techniques, and technological advancements compared in the past. Business industry is one of the industries that benefits to the modernized revolution of science and technology. Thus, business communication has a great factor and mean contribution to the success of different businesses. However, computer era invaded the communication world and people thought that the growth of this new dimension will get rid the usual paper we used when it comes to business correspondence. But business correspondence can be use in papers as well as in electronic mail. The types of business correspondence that are use in the business community are business letters, business reports, faxes, memos, and email. Every company uses email to communicate internally and externally to colleagues and clients which is of course related to the field of work. Business letters are commonly used in companies as to request payment, thank customers or to solicit business. There is also a reference line that includes important details such as relevant account, order or purchase number. Remember to include the contact information where the recipients will be able to easily reach you if they have questions or concerns. Regardless of the details, all business letters should follow a standard format which includes the date, the name and address of the recipient as well as sender name and address. Memos are little documents with demanding requests and written properly. Memos should include To, From, Date and Subject. There should have a brief explanation on the exact information or clear instruction which is conveyed to the employees. Business reports refer to a variety of reports including a business proposal, marketing plan, project analysis, or financial overview. To make business reports effective, include summary or recommendation that is not based on personal opinions and make sure to find out exactly what kind of information youre client wants and the questions they want answered in the report. A good communication aids in the exchange of intelligent information or ideas, and with great agreement this may lead to a very successful business. Anyone who is involved in a business must know the importance of writing a good business correspondence. The techniques and style must be simple and the words should be clear and comprehensive. And most of all, it is easy to understand and there must be sincerity behind it.